The business knowledge every technical founder needs. Customer discovery, business models, unit economics, pricing, competitive analysis, legal basics, and fundraising. End with a one-page business plan for your idea.
What You Build
A complete business foundation: validated problem, customer research, financial model, pricing strategy, and one-page plan
Sections
Lessons
Estimated
Concepts
Lean Startup & Product Validation
Stop building things nobody wants. Learn the Build-Measure-Learn loop, MVP strategies, smoke tests, A/B testing, and how to know when you've hit product-market fit. Run a complete validation sprint in one week.
Product Design & UX Foundations
Design isn't about making things pretty — it's about making things obvious. Learn user research, wireframing, visual design, component systems, responsive layouts, usability testing, and accessibility. No design background needed.
AI Marketing & Growth
Marketing for people who'd rather build than market. Use AI to generate content, optimize landing pages, write email sequences, and run growth experiments. Build a complete growth engine that runs on autopilot.
Sales Engineering & Lead Generation
Sales isn't about pitching — it's about finding people with the problem you solve. Learn outbound prospecting with AI, lead magnets, discovery calls, product demos, objection handling, CRM setup, and sales automation. Build a complete sales machine.
Dr. Maya Chen
lecture · formal
First 5 lessons are free (38% of the course). No login required.