The Business Builder's Path #1beginner

Business Fundamentals for Builders

The business knowledge every technical founder needs. Customer discovery, business models, unit economics, pricing, competitive analysis, legal basics, and fundraising. End with a one-page business plan for your idea.

What You Build

A complete business foundation: validated problem, customer research, financial model, pricing strategy, and one-page plan

Sections

Lessons

Estimated

Concepts

businessstartupfounderbusiness-modelpricingcustomer-discovery

Dr. Maya Chen

lecture · formal

First 5 lessons are free (38% of the course). No login required.

The Builder's Business Mindset

Why technical founders fail, business models, and the builder's advantage.

Why Most Technical Founders Fail (And How to Not)

25 min Build in Public

Tweet: Tweet: 'Built an amazing product nobody wanted. Spent 6 months coding, 0 minutes talking to customers. Classic technical founder mistake.'

Business Models 101: How Companies Actually Make Money

30 min Ship

Ship: Business model canvas filled out for 3 different company types

The Builder's Advantage: Why Developers Make Great Founders

20 min

Problem & Market Discovery

Finding problems, customer discovery, and competitive analysis.

Finding Problems Worth Solving

30 min Ship

Ship: List of 10 validated problems from your own experience and research

Customer Discovery: Talking to Humans

30 min Ship Build in Public

Ship: 5 customer interview scripts and a synthesis document

Tweet: Tweet: 'Interviewed 5 potential customers this week. Threw out my original idea. Started on something they'd actually pay for.'

Preview — content blurs halfway through

Competitive Analysis Without Paralysis

25 min

Unlock the rest of this course

$5 for full course or $25/mo for everything

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Money Math

Unit economics, pricing strategy, and revenue forecasting.

Unit Economics: CAC, LTV, and Why They Matter

30 min

Pricing Strategy: Value-Based, Not Cost-Based

30 min

Revenue Forecasting for Non-Finance People

25 min

Business Operations

Legal basics, fundraising options, and the one-page business plan.

Legal Basics: LLC, Contracts, IP, Terms of Service

25 min

Fundraising 101: Bootstrapping vs Angels vs VCs

30 min

The One-Page Business Plan

25 min

Final Ship

Assemble your complete business foundation.

Ship Your Business Foundation

45 min

Next Course

Lean Startup & Product Validation

Stop building things nobody wants. Learn the Build-Measure-Learn loop, MVP strategies, smoke tests, A/B testing, and how to know when you've hit product-market fit. Run a complete validation sprint in one week.

Business Fundamentals for Builders

What You Build

A complete business foundation: validated problem, customer research, financial model, pricing strategy, and one-page plan