The Business Builder's Path #4intermediate

AI Marketing & Growth

Marketing for people who'd rather build than market. Use AI to generate content, optimize landing pages, write email sequences, and run growth experiments. Build a complete growth engine that runs on autopilot.

What You Build

A complete growth engine: content calendar, email sequences, optimized landing page, analytics dashboard, and experiment backlog

Sections

Lessons

Estimated

Concepts

Prerequisites

Business Fundamentals for Builders

marketinggrowthseocontent-marketingemailanalyticsai-marketing

Alex (Primary)

conversational · energetic

First 5 lessons are free (42% of the course). No login required.

Growth Foundations

Growth loops, the marketing funnel, and AI marketing tools.

Marketing for People Who Hate Marketing

25 min Build in Public

Tweet: Tweet: 'Marketing isn't manipulation. It's helping the right people find the thing that solves their problem. If your product is good, marketing is a service.'

The Growth Loop: Acquisition, Activation, Retention, Revenue, Referral

30 min Ship

Ship: Growth model diagram with metrics for each stage of the funnel

AI Marketing Tools: The Landscape in 2026

25 min Ship

Ship: Curated toolkit of AI marketing tools mapped to each funnel stage

Content & SEO

AI-assisted content marketing, SEO fundamentals, and building in public.

Content Marketing with AI: Blog Posts, Threads, Newsletters

35 min Ship

Ship: 10 pieces of content generated and refined for your product

SEO Fundamentals: What AI Can and Can't Do

30 min Ship

Ship: SEO audit of your site with keyword strategy and content plan

Preview — content blurs halfway through

Social Media Strategy: Build in Public

25 min

Unlock the rest of this course

$5 for full course or $25/mo for everything

See pricing

Conversion & Paid

Email marketing, landing page optimization, and paid advertising basics.

Email Marketing: Sequences That Convert

30 min

Landing Page Optimization: Above the Fold Matters

30 min

Paid Ads 101: Google, Meta & LinkedIn on a Budget

30 min

Analytics & Experiments

Analytics setup, growth experiments, and rapid iteration.

Analytics: Google Analytics, Mixpanel & Custom Dashboards

30 min

Growth Experiments: ICE Scoring & Rapid Iteration

25 min

Final Ship

Build and launch your complete growth engine.

Ship Your Growth Engine

45 min

Next Course

Sales Engineering & Lead Generation

Sales isn't about pitching — it's about finding people with the problem you solve. Learn outbound prospecting with AI, lead magnets, discovery calls, product demos, objection handling, CRM setup, and sales automation. Build a complete sales machine.

AI Marketing & Growth

What You Build

A complete growth engine: content calendar, email sequences, optimized landing page, analytics dashboard, and experiment backlog