The Business Builder's Path #5advanced

Sales Engineering & Lead Generation

Sales isn't about pitching — it's about finding people with the problem you solve. Learn outbound prospecting with AI, lead magnets, discovery calls, product demos, objection handling, CRM setup, and sales automation. Build a complete sales machine.

What You Build

A complete sales machine: ICP, AI-powered outbound, lead magnet, CRM pipeline, demo script, automation, and pipeline dashboard

Sections

Lessons

Estimated

Concepts

Prerequisites

Business Fundamentals for Builders AI Marketing & Growth

saleslead-generationcrmoutbounddemosautomationsales-engineering

Dev Jordan

walkthrough · casual

First 5 lessons are free (36% of the course). No login required.

Sales Foundations for Engineers

Why engineers make great salespeople. Funnels, ICPs, and buyer personas.

Sales for Engineers: Why It's Not What You Think

25 min Build in Public

Tweet: Tweet: 'Sales isn't convincing people to buy things they don't need. It's finding people who have the problem you solve and showing them the solution. Engineers are natural at this.'

The Sales Funnel: Awareness to Close

25 min

Ideal Customer Profile & Buyer Personas

30 min Ship

Ship: ICP document with 3 buyer personas and qualification criteria

Lead Generation

AI outbound, inbound lead magnets, and CRM setup.

Outbound Prospecting with AI: Email & LinkedIn

35 min Ship

Ship: 50 personalized outreach messages generated and refined with AI

Inbound Lead Magnets: Calculators, Tools & Free Tiers

30 min Ship Build in Public

Ship: Lead magnet: interactive calculator or free tool that captures email

Tweet: Tweet: 'Built a free ROI calculator for my target market. 300 leads in a week. Best sales tool I've ever made.'

Preview — content blurs halfway through

CRM Setup: HubSpot, Pipedrive, or a Spreadsheet

25 min

Unlock the rest of this course

$5 for full course or $25/mo for everything

See pricing

Selling & Closing

Discovery calls, demos, objection handling, and proposals.

Discovery Calls: Ask Questions, Don't Pitch

30 min

Product Demos That Close: Tell a Story, Not a Feature List

30 min

Objection Handling: The Engineer's Advantage

25 min

Proposals & Pricing Negotiation

25 min

Sales Operations

Automation, pipeline management, and post-sale growth.

Sales Automation: Sequences, Follow-ups & Triggers

30 min

Pipeline Management: Forecasting & Velocity

25 min

Post-Sale: Onboarding, Expansion & Referrals

25 min

Final Ship

Build and launch your complete sales machine.

Ship Your Sales Machine

50 min

Sales Engineering & Lead Generation

What You Build

A complete sales machine: ICP, AI-powered outbound, lead magnet, CRM pipeline, demo script, automation, and pipeline dashboard