The Business Builder's Path #2beginner

Lean Startup & Product Validation

Stop building things nobody wants. Learn the Build-Measure-Learn loop, MVP strategies, smoke tests, A/B testing, and how to know when you've hit product-market fit. Run a complete validation sprint in one week.

What You Build

A complete validation sprint: hypotheses, landing page MVP, experiment results, and a data-driven plan for what to build next

Sections

Lessons

Estimated

Concepts

Prerequisites

Business Fundamentals for Builders

lean-startupmvpvalidationproduct-market-fitexperimentationab-testing

Alex (Primary)

conversational · energetic

First 5 lessons are free (42% of the course). No login required.

Lean Foundations

Build-Measure-Learn, MVPs, and actionable metrics.

The Build-Measure-Learn Loop

25 min Build in Public

Tweet: Tweet: 'The fastest way to learn is to ship. The Build-Measure-Learn loop is the engine — everything else is optimization.'

Minimum Viable Product: What It Actually Means

25 min

Vanity Metrics vs Actionable Metrics

25 min Ship

Ship: Metric dashboard distinguishing vanity from actionable metrics

MVP Strategies

Landing pages, concierge MVPs, and smoke tests.

Landing Page MVPs: Validate Before You Build

30 min Ship

Ship: Landing page with email capture testing your value proposition

Wizard of Oz & Concierge MVPs

25 min Ship

Ship: Concierge MVP plan: manual version of your product for 5 customers

Preview — content blurs halfway through

Smoke Tests: Measure Intent Before Building

25 min

Unlock the rest of this course

$5 for full course or $25/mo for everything

See pricing

Experimentation

Hypothesis-driven development, A/B testing, and pivot decisions.

Hypothesis-Driven Development

25 min

A/B Testing & Statistical Significance

30 min

Pivot or Persevere: The Hardest Decision

25 min

Product-Market Fit

Measuring PMF and prioritizing what to build next.

Product-Market Fit: How to Know You Have It

30 min

From MVP to V1: Prioritizing What to Build Next

25 min

Final Ship

Run a complete validation sprint for your product idea.

Ship Your Validation Sprint

45 min

Next Course

Product Design & UX Foundations

Design isn't about making things pretty — it's about making things obvious. Learn user research, wireframing, visual design, component systems, responsive layouts, usability testing, and accessibility. No design background needed.

Lean Startup & Product Validation

What You Build

A complete validation sprint: hypotheses, landing page MVP, experiment results, and a data-driven plan for what to build next