A landing page MVP tests the most fundamental question: Do people want this enough to take action?
The experiment:
1. Build a landing page describing your product
2. Drive traffic to it
3. Measure: Do people sign up / pre-order / join the waitlist?
Cost: $0-50
Time: 2-4 hours
What you learn: Whether anyone cares
If nobody signs up for the landing page,
nobody would have signed up for the product either.
You just saved yourself months of building the wrong thing.
Ship it
Landing page with email capture testing your value proposition
Rex — Landing Page MVPs: Validate Before You Build
A landing page MVP tests the most fundamental question: Do people want this enough to take action?
The experiment:
1. Build a landing page describing your product
2. Drive traffic to it
3. Measure: Do people sign up / pre-order / join the waitlist?
Cost: $0-50
Time: 2-4 hours
What you learn: Whether anyone cares
If nobody signs up for the landing page,
nobody would have signed up for the product either.
You just saved yourself months of building the wrong thing.
Ship it
Landing page with email capture testing your value proposition