The Jobs to Be Done (JTBD) framework flips how you think about your product:
Traditional thinking:
"People buy our invoicing tool because it has features X, Y, Z"
JTBD thinking:
"Freelancers hire our tool to get paid faster so they can
stop worrying about cash flow and focus on client work"
The difference matters for design:
Feature thinking → Add more features → Product gets complex
Job thinking → Make the job easier → Product stays focused
Ship it
JTBD interview guide and 3 completed job stories
Rex — Jobs to Be Done: Why People Hire Your Product
The Jobs to Be Done (JTBD) framework flips how you think about your product:
Traditional thinking:
"People buy our invoicing tool because it has features X, Y, Z"
JTBD thinking:
"Freelancers hire our tool to get paid faster so they can
stop worrying about cash flow and focus on client work"
The difference matters for design:
Feature thinking → Add more features → Product gets complex
Job thinking → Make the job easier → Product stays focused
Ship it
JTBD interview guide and 3 completed job stories