Here's what happens at most startups: someone sets up analytics, everyone tracks everything, and now you have 47 charts that nobody looks at. Page views. Button clicks. Scroll depth. Average session duration. Bounce rate.
None of that tells you if your product is working.
Good metrics are the ones that change your behavior. If a number goes up and you do nothing different, or a number goes down and you do nothing different — it's not a metric. It's decoration.
Ship it
Metrics framework document with north star metric, AARRR funnel metrics, and leading indicators
Rex — Metrics That Matter: North Star, AARRR, Input vs Output
Here's what happens at most startups: someone sets up analytics, everyone tracks everything, and now you have 47 charts that nobody looks at. Page views. Button clicks. Scroll depth. Average session duration. Bounce rate.
None of that tells you if your product is working.
Good metrics are the ones that change your behavior. If a number goes up and you do nothing different, or a number goes down and you do nothing different — it's not a metric. It's decoration.
Ship it
Metrics framework document with north star metric, AARRR funnel metrics, and leading indicators