Every AI feature starts with the same question: "How do we get the model to know about our data?"
Most teams pick the wrong approach, realize it 6 weeks later, and start over. Here's how to pick right the first time.
Approach | What it does | When it wins
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Prompt Engineering| Stuff instructions into the prompt | Small context, stable tasks
RAG | Retrieve relevant docs at query time | Large/changing knowledge base
Fine-Tuning | Train the model on your data | Specific style, format, domain
The nuance: these aren't mutually exclusive. Production systems often combine all three.