Here's how most teams ship features:
- Someone has an idea
- They build it
- They ship it
- They look at the dashboard
- Some numbers went up, some went down
- They declare victory and move on
That's not data-driven. That's vibes with a dashboard open.
A/B testing is how you actually know whether a change made things better. You show half your users the old thing and half the new thing, measure the difference, and let the data tell you what happened. No vibes required.